Affordable Healthcare Emerges as a Voter Priority in Purple Nevada
One issue will decide Steven Cohenās vote for Nevada governor this fall: Which candidate can best protect him from getting kicked off Medicaid?
Cohen is a 38-year-old Las Vegas resident with autism and has dual enrollment in Medicaid and Medicare. He said heās very concerned that he could lose his Medicaid coverage once work requirements and more frequent eligibility checks take effect in January, under congressional Republicansā One Big Beautiful Bill Act.
āWhen youāre going to some providers, notably mental health, once a month, or in the case of one provider, a couple of times a week, those copays quickly add up,ā Cohen said.
Republican Gov. Joe Lombardo is running for reelection against Democratic state Attorney General Aaron Ford in one of to be decided in November. Lombardo has , but healthcare policy changes made by the Trump administration are working against him with voters like Cohen in the swing state.
Those changes include Medicaid funding cuts that are expected to strain state budgets, along with new work requirement and eligibility rules for Medicaid and the Supplemental Nutrition Assistance Program, which provides food assistance for low-income families. The changes are expected to increase the number of people without health insurance nationwide by an estimated and decrease the number of people who receive SNAP by from 2025 to 2034.
People across the U.S. have also been feeling the pinch of rising health insurance premiums since Congress allowed enhanced Affordable Care Act subsidies to expire at the end of last year. Many who purchase health plans on the ACA marketplace have chosen less expensive plans with less coverage or are going without insurance altogether.
These changes will have a significant impact in Nevada, where tourism, hospitality, and gaming are cornerstones of the stateās economy. Nearly are self-employed, independent contractors, or freelancers without employer-sponsored health insurance benefits. Many purchase insurance through the stateās ACA health exchange, in enrollment this year after a record 110,000 people signed up for 2025.
Even before the federal changes, Nevadaās 11.4% uninsurance rate was already the , according to data from 2024. A in May that an estimated 70,000 Nevadans could lose their Medicaid coverage under the new rules. Around in the state lost access to SNAP in May.
āThis is going to come down to an affordability election, and thatās going to hurt the Republicans,ā said , a professor in the political science department at the University of Nevada-Las Vegas.
In a national this year, two-thirds of respondents said they were worried about affording healthcare, more than said the same about food and groceries, housing, or gas. And more than half said their healthcare costs had increased in the past year. KFF is a health information nonprofit that includes Ńī¹óåś“«Ć½Ņīl Health News.
While most respondents said that healthcare costs will influence whom they vote for in November, the issue was more pressing among Democrats and independents.
Competitive gubernatorial races are also underway in Arizona, Georgia, Iowa, Michigan, and Wisconsin, with all those races .
The Democratic Party has the edge on healthcare issues over Republicans, but about 3 in 10 voters reported that they donāt trust either party, noted Liz Hamel, a senior vice president and the director of public opinion and survey research at KFF.
āItās not an overwhelming advantage,ā she said.
Not Your Textbook Republican Governor
Lombardoās campaign his support for a childrenās hospital set to be built in Las Vegas; his consolidation of the stateās Medicaid program, ACA marketplace, and public employee benefits program into a single agency; and the expansion of the number of community behavioral health centers in the state during his term.
Before running for governor and unseating Democrat Steve Sisolak in 2022, Lombardo served eight years as sheriff in Nevadaās Clark County. Before that he spent with the Las Vegas Metropolitan Police Department.
Lombardo has taken healthcare stances in his first term that diverge from the typical Republican playbook. For example, that he would oppose a national abortion ban, and in 2023 he prohibiting state agencies from cooperating with other states seeking to prosecute people for traveling to Nevada to get an abortion.
The governor also signed bills into law in 2023 that from engaging in gender discrimination and to ensure greater protections for transgender and nonbinary people, including setting standards for medical care and mental health treatment.
More recently, Lombardo has taken actions more aligned with the Make America Great Again movement. In 2025, he that would have created protections for clinicians who provide gender-affirming care. This year, he to ban transgender athletes from girlsā and womenās sports.
Lombardoās campaign declined to make the governor available for an interview for this report. In a with Jon Ralston, CEO of the nonprofit news outlet The Nevada Independent, Lombardo said he was surprised during his first term as governor by how ācomplicatedā and āencompassingā healthcare is, and by the ācost of it.ā
āGovernment seems to complicate some of those bigger processes more often than not,ā Lombardo said, ābut in this case, theyāre instrumental in the success or failure of healthcare and how people suffer as a result of bad decisions.ā
His opponent, Ford, began his political career as a Nevada state senator and became the stateās first Black attorney general in 2019.
Ford has talked about how he raised his eldest son on his own while attending Texas A&M University. He said he relied on public benefits such as Section 8 housing, Medicaid, food stamps, and the Women, Infants and Children program to provide for them.
He said because of those experiences, his thoughts go to the Nevadans expected to lose Medicaid coverage whenever he hears a reference to the āBig Beautiful Bill.ā
āIt hits me differently,ā Ford said.
His campaignās calls for lowering prescription drug costs, boosting awareness of the stateās public-option health plans that debuted this year, and canceling medical debt.
A Referendum on Trump?
Most voters who responded to KFFās poll said they have little or no confidence in how the Trump administration is addressing the cost of living.
āIt seems like, if anything, the Trump administrationās approach is not going to help Republicans in the midterms,ā Hamel said. But, she added, āNovember is many months away. A lot of things could change.ā
Lombardo appears to be distancing himself from the president amid soaring gas prices and broader affordability issues.
When Trump visited Las Vegas in April, Lombardo didnāt attend the event. The governor later that he would be meeting with the president during his visit, but they spoke only by phone. Damore said he doesn’t think it was an accident that Lombardo didnāt appear with the president publicly.
āLombardo has done a nice job trying to thread the needle between himself and Trump,ā he said.
But Ford has an easier road ahead when it comes to campaigning for healthcare issues, Damore said.
āHe just kind of has to say, āIāll do better,ā and point the finger at Trump and say, āWhere is Lombardo fighting this kind of stuff?āā Damore said. āThatās a pretty easy campaign for him.ā
Partisan Nevada voters are nearly evenly split between the two parties, but the majority are registered as nonpartisans, probably because the stateās makes ānonpartisanā the default option for residents who register at the Department of Motor Vehicles. As of last year, voters can no longer choose a party at the DMV, instead needing to fill out paperwork their county election office mails after they register.
Clark County, home to Las Vegas and of , leans Democratic. The next-largest county by population is Washoe County, which is home to Reno and is the in the state. The rest of the state is rural and consistently votes Republican.
But voters in Nevada are fatigued, Damore said, after years of inflation and rising costs since the covid pandemic.
āPeople are just kind of surly,ā he said. āThey keep kind of ping-ponging back and forth between the parties. It doesnāt seem to change much.ā
Cohen, the Las Vegas voter, is a registered nonpartisan. He said he plans to vote for Ford because he is the candidate who seems most willing to work to protect Medicaid enrollees.
āSometimes the only way to get something done, to protect it, is to sue,ā Cohen said. āI think heāll bring that background.ā
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