Morning Briefing
Summaries of health policy coverage from major news organizations
Focus Falls On Health Experts On Twitter, After Elon Musk Bought It
Twitter is an important tool for many healthcare organizations, and has helped聽transform the industry's marketing strategies聽since its founding in 2006. Health systems, insurers and others use the platform to reach consumers and disperse information. (Hudson, 10/28)
UCSF Department of Medicine chair Dr. Bob Wachter, a prominent voice on Twitter for his COVID expertise, tweeted on Saturday that he is 鈥渟taying put for now鈥 on the platform despite concerns in the wake of Elon Musk鈥檚 $44 billion purchase. (Hwang, 10/30)
In related news about verified health news on Twitter 鈥
The blue tick is seen by some as a status symbol. To qualify, accounts must be "notable, authentic and active." That includes accounts of government officials; people representing prominent brands; news organizations and journalists; activists; celebrities; athletes and others. They're also fairly rare. In 2021, on 360,000 accounts, or 0.2% of Twitter's monetizable daily active users, were verified. (Musil, 10/30)
