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Thursday, Jun 4 2015

Full Issue

Hospitals Work To Manage Their Online Reputations

The Washington Post looks at how hospitals try to improve their reviews on Yelp and other websites. Meanwhile, USA Today reports on why big business supports telemedicine.

Laura Markowski used to worry every time a text alerted her that a patient had posted a negative review online of a doctor at her health-care system. She鈥檚 in charge of 鈥渞eputation management鈥 at a group of hospitals and clinics in Virginia, and it鈥檚 her job to monitor complaints about rudeness, long waits, lack of face time with a doctor or something more serious. ... Markowski is part of a new and urgent effort by hospitals and health systems to track and control their online reputations. (Sun, 6/3)

Video or telephone visits with doctors 鈥 the practice known as telemedicine 鈥 have survived one of their biggest legal challenges yet in Texas, but hurdles remain in Arkansas and some other states. The challenges come as telemedicine is gaining widespread support among major employers and many consumers. (O'Donnell, 6/3)

This is part of the Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription.
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