El doloroso costado positivo del marketing médico
Una paciente con cáncer de seno terminal asegura que los comerciales solo promueven curas milagrosas y pacientes felices. La realidad es distinta, asegura.
The Painful Side Of Positive Health Care Marketing
Advertising for hospitals, unlike pharmaceutical companies, doesn’t have to be backed up by data or facts. Cheerful messages of hope can feel like a slap in the face to a dying patient.
